Making a Splash!
California Dreamin proposal project
Chelsey Horne, Wesley-Carvalho, Roman Odintsow, Marian Florinel
California Dreamin is a vibrant contemporary cannabis brand with a retro feel. We wanted to explore alternative packaging inspired by the California beach vibes, the1960's hippie counterculture and a bit of farmer-organic feel.
The 1960's were a time of cultural experimentation, political action, and resistance to the status-quo. It was also a space where everyone was welcome, and free to express their style, opinions, emotions and aesthetics. We re-imagined that open hedonism through exuberant patterning, ornate typography and bold color. The final packaging concept resulted in a maximalist design, where country meets groovy-a rural psychedelia.
As for the naming, we had a bit of fun referencing bands such as Led Zeppelin, The Beatles or Jimmy Hendrix with catchy beverage names like "Venus in Pears", "House of the Rising Blood Orange", "Strawberry Fields Forever" and "Whole Lotta Pomegranate."