Logo Design | Branding | Pattern Design

Bossanova / Branding Sound

Bossanova is a concept identity for a music genre. The task was to design a brand that is musical, dynamic and flexible, much like the sounds of Bossanova. The act of composing the brand would be synonymous with composing music.

The solution was to create a very loose system of formal elements consisting of typography, geometric and organic forms. The elements are interchangeable and can be put together into multiple variations throughout the many touchpoints. The overall look and feel is happy, vibrant and tropical.