From Stark Lab To Techno High
Since 2016, Brite Labs has been a pioneer of quality cannabis products and oils. Their commitment to the purity of their products and clean extraction practices makes them an honest brand with the potential to dominate the market.
Attracting primarily younger men, yet wanting to target women, we realized that the look and feel of the stark lab was no longer appropriate for Brite Labs, if it was to become a lifestyle brand.
We employed trippy and modern graphics and bright acidic colors to emphasize the youthfulness of the brand. The approachable type and joyful icon of a techno-alien are aimed at attracting a young crowd that may not always value quality with other brands.
We wanted to give the users the healthiest product in an attractive package that would echo the freedom of the 60's culture, but with a modern club culture twist.