Making a Splash!

The 1960s were an era of bold cultural exploration, marked by political activism and a challenge to the status quo. It was a time when individuality thrived, and everyone was invited to express their unique style, opinions, emotions, and aesthetics.

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We channeled that spirit of open hedonism into packaging proposal for California Dreamin' cannabis brand. We used vibrant patterns, ornate typography, and daring colors to activate the packaging. The result was a concept that embraced maximalism, blended the rustic with the psychedelic motifs in a true fusion of country charm and groovy flair.

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For the naming, we had a bit of fun, drawing inspiration from iconic bands like Led Zeppelin, The Beatles, and Jimi Hendrix. The beverages were playfully named "Venus in Pears," "House of the Rising Blood Orange," "Strawberry Fields Forever," and "Whole Lotta Pomegranate," each title a nod to the legendary music that defined an era.

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