Our Approach

We believe in building long term relationships with our clients. That is why we wrote down a few things that are important to us—our guiding principles of how we conduct our business and ourselves.

 

1. Design with gusto

We seek inspiration in many places, we look at art books, museums, take workshops, discover new techniques and always create custom graphics. Our bold use of colors and simple yet compelling messaging is impactful and clear.

 

2. Differentiation is key

We believe that trends come and go, but brilliant ideas and exciting work is timeless.
We strive to create work that gets noticed in the world, we use punchy colors, simple and clean typography and bold graphics.

 

3. Design is a collaborative process

We never ignore our clients. By asking a lot of questions and keeping the conversation going we are able to asses a clear picture of client's business and keep the focus on the right tasks.
Our work is informed by our client’s needs.

 

4. Research is everything

We believe in research before design. We may conduct workshops and phone or in person interviews to find out as much as possible about our client's business. We want to know the competitive landscape and the target audience–without it, there is no understanding of a client's brand and what they have to offer that is unique to the marketplace.

 

5. Work hard and work smart

Design is what we do, and we prefer to spend the adequate amount of time on a project to give our clients our best version of us—so we avoid shortcuts and follow a time-tested design process. 

 

6. Build trust

We want clients to like us, and are not hesitant to call us when the need arises. We are in it for the long haul and we want to build lasting relationships.

 

7. Have integrity

We will always conduct our business professionally and with transparency. Our pricing model is honest, without hidden fees and hooks. We never use unlicensed artwork, re-use or re-sell rejected ideas. In some cases we will donate hours to pro-bono causes we believe in. 

 

8. Support clients in their road to success

We follow a design ethos that helps us position every new project to benefit our clients and allow them to grow as a result of our work.

We offer several packages tailored to specific client needs. Download a description of our Custom Brand Packages here.

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