Logo & Identity

Back in Balance

Back in Balance is a chiropractic studio with its location in Lake Merrit neighborhood of Oakland. The business was opened by two very dedicated and caring doctors who believe that everyone deserves to be in their prime physical shape.

The objective was to create a fresh and bold identity that speaks to clients who are active and invested in taking charge of their health. 


The logo is composed of geometric forms as a metaphor for the changing state of balance throughout our lives. The shapes are arranged and rearranged to tell an animated story of movement and a journey to health.  



Client / 

Back in Balance/

Dr. Jessica Franco,

Dr. Rich Manley

Role / 

Creative Direction,




Year /