The Sound of Type

Music, typography and design are close siblings that interact with true ease. To human perception, the music's cadence, the typographic rhythm, or a moving image simply make sense together, and often result in unique artistic innovation when applied together.

 

The DJ lays down a foundation that coaxes this intuitive language out of the designer, who then uses swelling shapes, whirling letters, and textural compositions to communicate with their audience. Both work in unison to find a dimension that is immersive to the viewer, and often results in a physical experience of sound, color and type.

 

Audiotype is a concept for a three day music, type and design festival that propels new media art, typography and electronic music into public's attention. It also allows a platform for experimentation through a series of workshop where the audience can test the boundaries of their creativity, or play and explore the newest digital tools.

 

The brand identity needed to be possess elements of dynamic type, gripping image and colorful shape. It was inspired by digital graphics, distortion, agitation of shape and movement, yet be stable enough to communicate information clearly.

Project

Festival Design

Project Scope

Art Direction

Brand Development

Design

web_layout-03.png

animate this texture, make it look like elements are turning on and off

animate logo, add different T's

fix logo

Billboard-on-Wall-Mockup.jpg
Billboard-in-Hall-Mockup3.jpg
Billboard-in-Hall-Mockup2.jpg
bilboard1.jpg
Flag-Mockup.jpg
web_layout-07.jpg

make type more readable.

Id-Holder-Mockup.jpg
mokr-wristband-mockup2.jpg

change background, not loving this, maybe a patterns out of these?

web_layout-02.jpg

the T should be in different fonts

pins.jpg

fix logo

2331753.jpg

fix yellow arrow, center shapes

Front-Flat-Tee_SM.jpg

animate this, in aftereffects make elements move

fix flag design

use the sky background video in after effects

web_layout-03_edited.jpg
posters.gif

cjhange dates, make a it a 3 day festival.

add some fun Dimension antique sculptures, with modern textures Posters

add posters in wire frames, YWFT

take video projections of environmental signage.  It could just be images and shapes.

build environmental signs in 3 D,