Art Direction | Design
O+A Holiday Mailer
At Studio O+A the holiday card is never boring, and every year the task is to design a gift that is truly unique.
For the 2018 Holiday Mailer, the souvenir arrived in a form of a gift that is unexpected yet practical. The design deconstructs the company logo in a new way and transforms it into an abstract pattern. The two-color Baggu bags, black and fluorescent orange, emphasize the uniqueness of the product and break with a tradition of holiday colors.
The message is simple and heartwarming: "Carry with you the things that bring you joy."
Art Direction + Design
Creative Direction /