Art Direction | Design

O+A Holiday Mailer 

At Studio O+A the holiday card is never boring, and every year the task is to design a gift that is truly unique.

For the 2018 Holiday Mailer, the souvenir arrived in a form of a gift that is unexpected yet practical. The design deconstructs the company logo in a new way and transforms it into an abstract pattern. The two-color Baggu bags, black and fluorescent orange, emphasize the uniqueness of the product and break with a tradition of holiday colors.

The message is simple and heartwarming: "Carry with you the things that bring you joy."

Client / 

Studio O+A 

 

Role / 

Art Direction +  Design

 

Creative Direction / 

Elizabeth Vereker 

Copy / 

Al McKee

Year / 

2017/2018