Creative Direction | Branding | Design | Illustration

LemonBar 

LemonBar is a brand concept for a restaurant with a culinary theme of citrus-based dishes and drinks. This small San Francisco joint is a hot spot for exciting brunch and lunchtime gatherings, an impromptu middle-of-the-day cocktail, a date, or a fabulous birthday party stop.

The restaurant serves up a rotating menu of flavorful hits like baked garlic trout in lemon custard sauce and pecan waffles with orange bergamot glaze. The cocktails list is equally impressive with a  broad offering of citrus-infused gin and vodka concoctions to hard-hitting classics with a warm bourbon base. 

LemonBar also offers their own brand of fizzy ciders. The packaging is playful with high contrast colors placing further emphasis on bright notes and refreshing qualities.

Client / 

Self
 

Role / 

Creative  Direction,

Branding, Design

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Year / 

2018