Generali San Diego
Festival Design Concept
Audiotype is a concept for a two day music and type festival that propels new media art, typography and electronic music into public's attention. It also allows a platform for experimentation through a series of workshop where the audience can test the boundaries of their creativity, or play and explore the newest digital tools.
The brand identity is built with dynamic type, stark images and colorful shapes. It is inspired by digital graphics, distortion, agitation of shape and movement, yet is stable enough to communicate information clearly.