Design Lab on Wheels
Project Scope
Brand Identity
Collateral
Promotional Materials
Book Design
Designed @ Studio O+A
Team
Verda Alexander, Kristina Cho, Nikki Hall, Marbel Calderon, Paulina McFarland, Al McKee, Chase Lunt, George Craigmyle, Elizabeth Vereker, Liliana Lewicka, Rachelle Meneses, Lisa Bieringer
Photography
Elexa Henderson
"Part social outreach program, part design crusade, part radical art lab, the truck’s itinerary is project-driven, exploring how design can be a force for good, particularly in localities where it hasn’t been a factor."-Al McKee, Head Writer at Studio O+A
This project was born at Studio O+A with the founder Verda Alexander's unexpected idea of taking design on the road. It manifested her desire to bring design thinking to areas that desperately needed it, with a slew of social engagement projects.
A repurposed food truck was retrofitted to house art supplies, collapsible seating, and modular furniture for ad-hoc gatherings across American towns. It took a team of architects, interior designers, fabricators, and materials reps to bring the project to fruition.
Once constructed, the truck set out on a journey to several locations like Bakersfield, LA, San Jose, Freemont to create site-specific projects and installations from pop-up shops to guerilla campaigns. FFTT group collaborated with a non-profit Public Space Authority, dedicated to reviving underused public space through artistic and architectural interventions.
