DESIGN LAB ON WHEELS
Project Scope
Brand Identity
Collateral
Promotional Materials
Book Design
Designed @ Studio O+A
Team
Verda Alexander, Kristina Cho, Nikki Hall, Marbel Calderon, Paulina McFarland, Al McKee, Chase Lunt, George Craigmyle, Elizabeth Vereker, Liliana Lewicka, Rachelle Meneses, Lisa Bieringer
Photography: Elexa Henderson
"Part social outreach program, part design crusade, and part radical art lab, the truck's itinerary is project-driven, exploring how design can be a force for good, particularly in localities it hasn't been a factor." - Al McKee, Head Writer at Studio O+A.
This project began at Studio O+A with founder Verda Alexander's unexpected idea of taking design on the road. Her vision was to bring design thinking to communities that needed it most, launching a series of social engagement projects.
We brought this vision to life with vibrant colors and a sense of adventure. The truck's graphics evolved at each stop, much like a suitcase collecting travel stickers, capturing the spirit of the journey.
To create a tangible presence at every location, we also designed a CNC-routed template and pavement art, defining a physical boundary for our mobile lab.
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