Our Design Process

The client/designer relationships should be anything but difficult or disappointing. It is however expected to have strong opinions and honest discussions. Our goal is to keep communication clear, and the process organized, so we can focus on a productive way of moving forward. That is why the design method is broken up into several phases.


We firmly believe that quality design is as many parts creativity as it is research and collaboration. In this phase we will meet with the client and discuss design needs, business goals and client's vision. In addition we will conduct market, customer and competitive research to gather additional insight. At the end of this phase, the client will be provided with a design proposal that summarizes the findings, the scope of work, along with a detailed project schedule and a fee summary.



When the research is complete, and enough feedback has been generated, we move into the design phase and explore several different creative approaches. Based on the client's feedback, these creative approaches evolve into comprehensive design directions. As part of this process, at least three creative concepts will be delivered for client's evaluation. 



Once the preferred design direction is selected, the studio works to select photography and produce draft outputs for client's approval. When the design is approved through rounds of revisions, the files are prepared for final production. All logo files and brand assets will be provided to the client via FTP (that includes purchased high resolution photography). We closely collaborate with third-party vendors to insure superior quality and on-time delivery. 



After completing the design phase, we follow up with the client about the outcome of the project, and collect feedback. This helps us identify pain points and improve the process. We are always happy to help our clients with further development of the brand.

Download a detailed design methodology here.

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