Creative Direction | Branding | Packaging | Photography
Le Marbre ( Eng. Marble) is a French boutique deli that specializes in high-quality charcuterie.
The design objective was to differentiate the brand from similar offerings and to show the superior quality of the product by creating a look that communicates artistry and exclusivity.
The solution – a logo that is minimal and modern and elevates the brand to a boutique, premium-level. The packaging looks sophisticated, as it borrows from a traditional Japanese paper marbling—a technique that looks effortless but takes much skill and artistry. The look and feel is unique and bold, in stark contrast to the expected under-stylized packaging of many cured meat products.
Proposal for Le Marbre