
A Place to Detox, Relax and Be Social
Project Scope
Concept
Naming
Positioning
Brand Identity
Photography
Anna Shvets
Lemonbar is a concept space that redefines the experience of a bar. Instead of an alcohol-fueled social space that wreaks havoc on the body, we propose a place that allows you to detoxify and restore your mental and physical well-being. It’s like a spa but with a twist.
The concept centers around the health benefits of the lemon and Vitamin C, like aiding digestive health, detoxifying kidneys, supporting heart function and even beauty benefits. Space and all of the products are an ode to yellow, the color of joy and happiness.
On the food menu, a garden variety of healthy foods (from simple avocado toast to abundant kale salad) packs quite a punch with vitamins, protein, and grains. The mocktail and juice menu is simple and mouthwatering. For those still unconvinced that sober social gatherings are possible, a small offering of expertly poured cannabis mocktails creates quite a stir!
In addition to countless healthy snacks and drinks, you can book a citrus face mask, various facial treatments, a massage, or simply hang out in a space that smells beautiful, and makes you feel refreshed and restored. A light cannabis buzz combined with delicious relaxing flavors creates an atmosphere of positivity and excitement.
No hangovers, no regrets, only a delightfully fresh face, and body.
It’s OK to be a little sour!




Packaging
In addition to being San Francisco's only detox and on-the-go spa, Lemonbar is a retail store where you can purchase proprietary juices, cleanses, and to-go lunch specials.
We developed packaging systems to accommodate the juice and canned beverage line sold at the Lemonbar location in the Mission neighborhood.














