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A Place to Detox, Relax and Be Social 

Project Scope

Concept

Naming

Positioning

Brand Identity

Photography 

Anna Shvets

Lemonbar is a concept social space that redefines the experience of socializing at a bar. Instead of a drunken night that wreaks havoc on the body, we propose a space that allows you to detoxify, get in a better mood, infuse your body with vitamins, and restore mentally from a hard day of work. It's like a spa but with a social twist.

The concept centers around the health benefits of the lemon and Vitamin C, like aiding digestive health, detoxifying kidneys, supporting heart function and even beauty benefits. Space and all of the products are an ode to yellow, the color of joy and happiness. 

 

On the menu, a garden variety of health foods from simple avocado toast to complex kale salads, packed with vitamins, protein, and grains. The mocktail and juice menu is simple and mouthwatering. For those still unconvinced that sober social gatherings are possible, a small offering of deliciously crafted in-house cocktails infused with cannabis.

In addition to countless healthy snacks and drinks, you can book a citrus face mask, various facial treatments, a massage or simply hang out in a space that smells beautiful, and makes you feel refreshed and restored. A light cannabis buzz combined with delicious relaxing flavors creates an atmosphere of positivity and excitement.

 

No hangovers, no regrets, only a delightfully fresh face, and body.

It’s OK to be a little sour!

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Image by: Lisa Fotios
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Packaging

In addition to being San Francisco's only detox and on-the-go spa, Lemonbar is a retail store where you can purchase proprietary juices, cleanses, and to-go lunch specials.

We developed packaging systems to accommodate the juice and canned beverage line sold at the Lemonbar location in the Mission neighborhood. 

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