A Place to Detox, Relax and Be Social
Project Scope
Concept
Naming
Positioning
Brand Identity
Photography
Anna Shvets
Lemonbar is more than just a concept; it's a revolution in how we think about socializing sober. Imagine stepping into a space that feels as restorative as a spa, but with the vibrancy and energy of a social hub. Lemonbar caters to those who are looking for a fun, healthy, and inclusive way to connect with others without the influence of alcohol.
At its core, Lemonbar is designed for people who want to enjoy social gatherings without the traditional bar scene's trappings. For too long, non-drinkers have found themselves in uninspiring spaces, often feeling out of place or limited by the lack of engaging, non-alcoholic options. This setting creates a void that Lemonbar aims to fill, offering a space that combines the best elements of relaxation and social interaction.
No hangovers, no regrets, only a delightfully fresh face, and body.
The Brand
Lemonbar's mission was sparked by a noticeable gap in the market: the scarcity of appealing non-alcoholic options in traditional bars and restaurants. For non-drinkers, the typical bar experience can be dull and unsatisfying, with few alternatives that cater to their preferences. This lack of variety led Lemonbar to envision a new kind of social space—one that celebrates sobriety and offers a refreshing take on the bar experience.
OUR PROCESS
Our approach to the Lemonbar project was rooted in the belief that design can profoundly impact how we experience our surroundings. We started by focusing on the health benefits of lemons and Vitamin C, incorporating elements such as digestive health, detoxification, and overall well-being into the design. This focus guided our choice of a bright and uplifting color palette dominated by fresh yellows and greens, evoking feelings of joy and vitality.
We crafted a logo with a friendly typeface, cleverly integrating a hidden lemon within the letter "o" to reinforce the theme. The space itself was designed to be a visual feast, featuring minimalistic illustrations that portrayed relaxation and happiness. Every detail, from the vibrant textiles and patterns to the colorful tables and menus, was carefully considered to create a cohesive and inviting atmosphere. The wheatpaste typographic wall added a touch of creativity and personality, making the space feel uniquely Lemonbar.
OUR OUTCOME
The result of our collaboration with Lemonbar was a beautifully designed space that perfectly captures their vision of a vibrant, health-focused social environment. We developed a range of specially named products such as Sour Power lemonade, Fizzy Tizzy, and Sucker Punch soda, each with its own distinctive packaging. The interior design featured a lively array of textiles and patterns, colorful tables, and thoughtfully designed menus, all contributing to a cohesive and engaging experience.
One of the standout elements of the project was the wheatpaste typographic wall, which added a dynamic visual element and helped to communicate the brand’s fun and positive spirit. The overall design was not just about aesthetics but about creating a space that resonates with Lemonbar’s mission and connects with its audience on a deeper level.
OUR IMPACT
By offering a bar-like atmosphere that prioritizes well-being and connection, Lemonbar has set a new standard for what a sober social space can be. It is not not just a place to visit but an experience to savor, demonstrating how thoughtful design can truly elevate and enhance everyday experiences.
READY TO GO FROM MEH TO DYNAMITE? LET'S TALK AND ROLL UP OUR SLEEVES TOGETHER!
