Human-Centered Wayfinding 

The O+A team developed an environmental graphic system that helps employees navigate the space intuitively by using color as a behavior-building tool. This system, spanning three floors, divides the space into West (cool colors) and East (warm colors), creating natural connections to geographic orientation.

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By experimenting with the fundamentals of color psychology and user-centered design, we crafted a streamlined wayfinding system. The goal was to minimize the time users spent figuring out their location, allowing subconscious recognition to seamlessly guide them through the space.