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Human-Centered Wayfinding 

Company

Liveramp

Project Scope

Concept Narrative
Programming
Environmental Graphics
Wayfinding
Production

O+A team created a layer of environmental graphics that allows employees to orient themselves in the space by using color as an intuitive behavior-building tool.


The graphic system spans three floors and divides the space into West (cool colors) and East (warm colors), creating intuitive connections to geographic location.
We experimented with basic principles of color psychology and user-centered design to create the most effective and streamlined wayfinding system.


The objective was for the users to spend the least possible time on making decisions about their geographic location, instead their subconscious recognition would guide them the space.

Designed @ Studio O+A

 

Team

Joseph Rodriguez, Paulina McFarland, Kaylen Parker, Emily Cano

 

Photography

Garrett Rowland

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