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Human-Centered Wayfinding
Company
Liveramp
Project Scope
Concept Narrative
Programming
Environmental Graphics
Wayfinding
Production
Designed @ Studio O+A
Team
Joseph Rodriguez, Paulina McFarland, Kaylen Parker, Emily Cano
Photography
Garrett Rowland
The O+A team created a layer of environmental graphics that allow employees to orient themselves in the space by using color as an intuitive behavior-building tool.
The graphic system spans three floors and divides the space into West (cool colors) and East (warm colors) creating connections to geographic location.
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