Logo & Identity
Loulen Bags & Accessories
Loulen is a craft studio owned by Birgit Gehrt, in Berkeley, California. The artist creates bags and accessories from various curated fabrics.
Design Objective: To create a modern and friendly logo and identity that speaks to the craft and hand made nature of the product.
Solution: The logo is clean and modern while it resembles a shape of the tote-the main offering of business. The supporting graphics represent the abstracted squares of fabric that are hand cut and constructed into singular pieces.