Creative Direction | Design | Printmaking | Collage | Photography

Rumours Hat Shoppe

"How a hat makes you feel, is what a hat is all about." - Philip Treacy ( a famous hat designer)

Nervy was approached to create a logo and a brand identity for a store in Champaign, Illinois. The owner, Sally, is herself dapper and creatively attuned so the look and feel had to be modern, slick and elegant. 

The solution was to create a tension between an old era etching style and a clean modern type. The overall look and feel is geometric and slightly retro. 

Client / 

Rumours Hat Shoppe / Sally Mundy, owner


Role / 

Creative Direction,


Year / 


Client Testimonial
"...It was amazing to see how Paulina translated our conversations and my vision for the brand into something better than I could have ever imagined on each occasion. She also helped me set up a website and did so in a way that I am now able to easily edit the content when needed. Paulina’s work and our conversations helped me visualize a strategy for the businesses. ...I would never have completed these projects without Paulina and I cannot recommend her and her work highly enough." - Sally Mundy, Owner of Rumours Hat Shoppe