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Rumours Hat Shoppe

"How a hat makes you feel, is what a hat is all about."
- Philip Treacy 
 

Nervy was approached to create a logo and a brand identity for a store in Champaign, Illinois. The owner, Sally, is herself dapper and creatively attuned so the look and feel had to be modern, slick and elegant. 

The solution was to create a tension between an old era etching style and a clean modern type. The overall look and feel is sophisticated and slightly retro.