Rumours Hat Shoppe
Rumours Hat Shoppe / Sally Mundy, Owner
"How a hat makes you feel, is what a hat is all about."
- Philip Treacy
Nervy was approached to create a logo and a brand identity for a store in Champaign, Illinois. The owner, Sally, is herself dapper and creatively attuned so the look and feel had to be modern, slick and elegant.
The solution was to create a tension between an old era etching style and a clean modern type. The overall look and feel is sophisticated and slightly retro.