TED 2015
Company
TED Conference
Designed @Albertson Design
Creative Direction: David Albertson
Project Scope
Design
Production
Typography & Brushwork
Christine Herrin
Event Photography
Ryan Lash
For the TED2015 Truth & Dare Conference in Vancouver, Nervy embarked on a comprehensive identity development project that embraced the spirit of innovation and curiosity at the heart of TED. Our approach was to craft a visual narrative that would seamlessly integrate into the conference's dynamic environment while enhancing the attendee experience.
The wayfinding system we developed ensured that attendees could navigate the conference effortlessly, while the TED Fellows Guide and maps provided essential information in a format that was both accessible and visually appealing.
Each element of our design was carefully considered to resonate with the conference's ethos, ensuring that every interaction felt intentional and aligned with the Truth & Dare theme.
