Inspired by lo-fi photography, art brut, mono-printing, photocopies, candy wrappers, zines, collages, glitches, doodles, imperfections, forced elements, flat shapes, and acid washed jeans. 

Paulina McFarland | Founder | Designer | Creative Director


After earning a BFA in painting and MFA in design, I went on to build internal brand campaigns for corporate clients; worked as a creative director for an art collective; published an art magazine; served as a brand consultant for Bay Area non-profits; worked at several design and strategy agencies and expanded into textile design.​

Nervy is a small and mighty creative studio that I founded in 2014 in Oakland, California where I frequently collaborate with designers and companies to deliver branding and environmental experiences for businesses of all sizes. 


I also currently work at Studio O+A in San Francisco as a Senior Brand Designer.


For project inquiries please email


Brand Story

Brand Voice

Logo Design
Identity Systems
Brand Guidelines

Print Collateral


Textile Design


Editorial Illustration


Environmental Graphics

Environmental Graphics
Wayfinding Graphics and Signage
Event and Exhibition Graphics
Production & Coordination
Project Management


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