Human Touch, Digital Precision

Company

Jump Group

HGA

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Project Scope

Design Direction
Logo Design

Brand Narrative

Guidelines

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Designed @HGA DC

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Jump is on a mission to deliver a curated bar experience with the help of the most sophisticated, data-driven technology in the hospitality industry today. The brand we created embodies the human and robotic elements working together to bring comfort and superior service to our patrons. 

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Our look and feel blend the human touch with digital precision as expressed through luxurious materials and finishes, soothing colors, geometric patterns, and spectacular ambiance. 

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