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Human Touch, Digital Precision

Company

Jump Group

HGA

Project Scope

Design Direction
Logo Design

Brand Narrative

Guidelines

Designed @HGA DC

Jump is on a mission to deliver a curated bar experience with the help of the most sophisticated, data-driven technology in the hospitality industry today. The brand we created embodies the human and robotic elements working together to bring comfort and superior service to our patrons. 

Our look and feel blend the human touch with digital precision as expressed through luxurious materials and finishes, soothing colors, geometric patterns, and spectacular ambiance. 

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