WELCOME TO THE JUNGLE, DARLING

When the founders of Rush Bar came to us, their ask was simple: Make it loud. Make it proud. They wanted a space that pulsed with energy—a home base for the gay community, but open to anyone ready to party like a panther in pearls.

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So we went full tilt into the fantasy: lush tropical chaos, exotic colors that bite back, and branding that doesn’t whisper but purrs, struts, and occasionally shouts something a little scandalous. 

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The brand’s wild heartbeat follows the founder’s vibe: “I want you to feel like a big cat on the prowl, dressed to kill, drenched in glitter, and soaking in visual Tropicália.” Challenge accepted.
 

The logo? It dances. Each letter is in motion, the limbs are entangled like go-go boys mid-gyration—fluid, fierce, and not here to behave.

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The color palette is a kaleidoscopic cocktail of psychedelia and joy, and the menus are a collaged fever dreams of surreal sips and cheeky winks. Messaging is campy, flirty, and never afraid to show some thigh.

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Rush Bar is a place where you can unleash your inner animal.