Sassy Camp at Rush Bar

Partially rooted in queer history and dripping in unapologetic camp, this bar and lounge is nothing short of fabulous chaos. It’s enigmatic, exuberant, and totally free, just like the queens and disco legends who inspired it.

This brand doesn’t whisper; it struts in and owns the room. A love letter to performative queerness, the brand is purposefully silly, exuberant, and a bit wild. 

Vibrant colors, daring design choices, and a voice that’s as cheeky as it is charming, this is branding with a wink and a whip.
 

The messaging is smart, sassy, and bursting with pride, not offensive, just delightfully audacious. Think human creativity meets scrappy chic, where collage, type, and photography dance together in high heels and good lighting.
 

With a nod to the gleeful irreverence of pop art and a modern, expressive aesthetic, this brand is camp turned all the way up.